Established
Premium Austrian Food Products
Our established business has its roots in Styrian pumpkin seed oil, reflecting our commitment to product quality and trusted commercial relationships.
Austrian · Owner-managed · Trading
Independent trading.
Global perspective.
Hanse-Agrar is an Austrian, owner-managed trading company. We combine an established business in premium Austrian food products with a growing focus on international sourcing and e-commerce.
We identify promising consumer products, build direct supplier relationships and explore opportunities in international digital retail.
Sourcing · Purchasing · Digital retail
Austrian
Privately held, owner-managed
Bernehed Holding
Family-owned parent company
Category-agnostic
Selected on product potential
Amazon & digital retail
Resale on our own account
Our approach
A selective approach to
international trade.
We believe successful trading begins with the right products and the right commercial relationships.
Our approach combines careful product evaluation, independent purchasing decisions and an entrepreneurial view of market opportunities.
We aim to build long-term relationships with manufacturers and brand owners whose products offer quality, differentiation and commercial potential.
Business areas
One established business.
One in the making.
We keep a clear line between what we do today and what we are building.
In development
International Sourcing & E‑Commerce
We are expanding into the sourcing and independent resale of selected consumer products through Amazon and other digital retail channels.
Our focus is product potential, not predefined categories or geographic boundaries.
Supplier partnerships
The right products.
The right partnerships.
We welcome conversations with manufacturers and brand owners interested in developing direct wholesale relationships.
As an independent buyer, we evaluate products and markets individually, looking for commercially sound opportunities and lasting supplier relationships.
Leadership
The people behind
Hanse-Agrar.
Hanse-Agrar is part of Bernehed Holding, our family-owned investment company (Bernehed Beteiligungs GmbH), and is led by Lea and Niklas Bernehed.
DI Lea Bernehed
Engineer & Former Investment Banker
Electrical engineer and former investment banker at J.P. Morgan, with experience in financial analysis, business operations and project management.
Mag. Niklas Bernehed
Serial Entrepreneur & Investor
Oxford graduate, serial entrepreneur and investor, with experience in founding and building businesses and in entrepreneurial investments.
Contact
Let's explore
what's possible.
Whether you represent an established brand or an emerging manufacturer, we would like to learn more about your products.